Show their vision
The main focus for the website was to share their vision with the world and help like-minded people be part of their movement.
Make accessible
It's important everyone who resinates with their brand was able to purchase an item and join. We did this by making a really clear user journey to go from discovery to purchase.
Serve all customers
Not all viewers on the site would be wanting to purchase every visit so we made sure to keep the main focus the store but also include alternative journeys through their Lookbooks and Community pages.
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